| New ways of doing things engender new words to describe them.
Touchpointing is the new word. Touchpointing describes ex;it's new, |
expanded approach to improving customer experience-an approach that goes beyond the boundaries of conventional environmental design. Touchpointing is designing for the |
total of all customer touchpoints that surround the actual delivery of service. The outcome is a comprehensive, coherent design that supports and guides the customer | every step of the way. Touchpointing is more than a new design approach. It's a new customer-service philosophy. |
