Wayfinding – the ways in which people orient themselves in a physical space and navigate from place to place
Wayfinding programs rely heavily on graphic elements and signage in assisting users on navigating that environment. But over here at ex;it, we believe signs are designed as part of a wayfinding program; signs alone will not support a person as they journey a complex physical space.
The signage system is an important element in the methodology of helping people navigate, but we have found that the number one most effective method of wayfinding is people to people interaction. True, successful wayfinding ends up being a convergence of verbal direction giving, pre-arrival information, smart signage and simple methodology.
With an average of 500,000 verbal directions given in a facility of one million square feet, the people to people communication is the primary wayfinding support system. The wayfinding program creates architecture of navigation that articulates how to give directions.