Alan Jacobson, Founder and President of experience design and strategy firm ex;it and brand and communications firm J2 Design Partnership, will chair the 2014 SEGD Global Design Awards.
Jacobson has selected a global and multidisciplinary jury representing the spectrum of creative talent involved in experiential graphic design. "With EGD encompassing such a broad - and growing - range of disciplines and collaborators, it's important that our jury reflect that diversity across geographic, cultural and disciplinary boundaries," he notes.
The SEGD Global Design Awards were established in 1987 to...
Alan Jacobson of ex;it, Patricia Reyes-Capelli of Kaiser Permanente, Cliff Selbert of Selbert Perkins Design and Kurt Spiering of HGA will be speaking on November 18th at the 2013 Healthcare Design Conference in Orlando, FL. The team wll present Experience Design at Kaiser Permanente's Antelope Valley Medical Center, illustrating an integrated approach to designing the hospital of the future.
For more information, visit www.healthcaredesign.com
ex;it President Alan Jacobson will join PHLCVB's President and CEO Jack Ferguson and VP of Marketing and Communications Danielle Cohn on panel at the Destination Marketing Association International (DMAI) Annual Convention on July 17 in Orlando, Florida. The session, Crowdsourcing a City's Global Message, will describe:
- Storytelling, messaging and branding to develop a unique marketing venture
- Collaborations that create ambassadors and generate impactful outreach – doing more with less
- Sustainable communications to attract diverse audience segments from international visitors and convention planners to travel tours and prospective college students
To learn more about the project, click here.
Rutgers University is the premier public University of New Jersey and one of the oldest and most highly regarded institutions of higher education in the nation with over 58,000 students and 13,000-plus faculty and staff currently on its three regional campuses in Camden, Newark, and New Brunswick.
A recent state mandate added to the growth of Rutgers’ footprint with the acquisition five locations of University of Medicine and Dentistry of New Jersey (UMDNJ).
Rutgers has hired ex;it to assist with the creation of a new university sign standard and the immediate need of transitioning high-profile UMDNJ...
The Digital Signage Expo (DSE) is the world's largest international tradeshow dedicated to digital signage and interactive technology. ex;it President Alan Jacobson presented on a panel with Kaiser Permanente Antelope Valley team, a cross-disciplined group of an architect, project manager and facilities specialist in Las Vegas this February.
Jacobson presented the master plan concept for a new Kaiser Permanente. The solution was a branded environment that positions the campus with optimal sight lines from approaching traffic because of the proposed “wedge” design.
A holistic understanding can lead to innovations in the healthcare wayfinding experience that make a...
Stuart Elliott's article in The New York Times "Telling the Story of PHL (Also Known as Philadelphia)" explains why the Philadelphia Convention and Visitors Bureau recently changed its name from PCVB to PHLCVB. ex;it and BAJ Design Principal Alan Jacobson contributed on how his companies worked with PHLCVB.
“People needed tools to communicate the message of the Philadelphia experience,” Mr. Jacobson said, in a way that would be “compelling and contemporary.” There was a need for “a fresh approach” to portray the city as “a must-visit place,” he added, and the PHLCVB “understands that to sell the city, you...
ex;it and BAJ Design to assist USA250 in their launch of the nation's anniversary celebration in Philly.
USA250, Inc. a start up non profit with a mission to bring the nation's 250th anniversary celebration to the city of Philadelphia, has retained ex;it and its sister studio, BAJ Design, to develop a brand and communication strategy. The anniversay celebration strategy will included communication collateral and web presence to launch the initiative. Mayor Nutter of Philadelphia launched the program under the leadership of Sam Katz, a former Philadelphia mayoral candidate and film maker, at the...
Wayfinding – the ways in which people orient themselves in a physical space and navigate from place to place
Wayfinding programs rely heavily on graphic elements and signage in assisting users on navigating that environment. But over here at ex;it, we believe signs are designed as part of a wayfinding program; signs alone will not support a person as they journey a complex physical space.
The signage system is an important element in the methodology of helping people navigate, but we have found that the number one most effective method of wayfinding is people to people interaction. True, successful...
At ex;it, our green goes deeper than the color of our branding.
A supporter of sustainability, ex;it decided to take it to the next level by incorporating the use of iPads into the process of our studio.
Now the bulk of our research is done via tablet. Our Experience Assessment and Wayfinding teams use iPads to survey site locations, conduct interviews and complete punchlisting. Hundreds of pages from surveys and copy lists are a thing of the past here, as they no longer need to be printed and schlepped around the field.
Even our Marketing and Business Development teams are...
ex;it collaborates with C&G Partners to provide design strategy for patient experience at University of Maryland Medical Center (UMMC).
C&G Partners invites ex;it to be an integrated member of the UMMC Wayfinding project team. ex;it will perform an Experience Assessment to secure a first hand understanding of the staff, patient and visitor experience in the facility. This research and exploratory process will identify the root causes of the wayfinding challenges and set baselines for qualitative understanding and metrics for future progress assessment. A...