The Firm

explore > explain ; implement > transform

The acronym of our name is the essence of our design process.

We are a research and design strategy firm that is passionate about understanding your organization, your customers and your goals.

Before designing strategies, we work to gain a deep understanding of the challenges, realities, constraints and opportunities of an environment. This understanding allows us to create a management and design tool to determine and guide an organization’s priorities. We clarify the essence of what customers and stakeholders need and want in their experience within an organization, a facility and the corresponding services. Then we design.

We are strategists and designers using a powerful approach to designing the right thing.

Business strategy, experience design, graphic and industrial design are employed to explore human nature, design brand communication, and help understand and navigate complex facilities.

Mostly, we want to help businesses become better. ex;it clarifies goals, priorities and messages to create better environments, better customer journeys and better experiences.

Our Partners

J2 Design Partnership
ex;it's sister studio, J2 Design Partnership, is a Brand Strategy
and Visual Communications agency. Their work is focused in brand strategy for non-profit, education and cultural organizations. Most recently, J2 was responsible for the art direction of the Philadelphia magazine "Two One Five" and TATTED, a book and exhibition. In addition, the studio executed the identity strategy and branding
for Harlem Academy and the University of Pennsyvlania School of Social Policy.
visit J2 Design Partnership

ex;it Foundation
ex;it Foundation explores opportunities to help people improve their lives within communities experiencing hardship through conditions such as poverty, violence or discrimination. The foundation seeks to understand the realities of the conditions through personal engagement and relationship building activities such as art, design, writing and play. Together, ex;it Foundation and the members of the community work to identify, design and implement solutions to create sustainable and balanced opportunities for personal growth.
visit ex;it Foundation



"The ex;it design team embraces true collaboration and is passionate about creating elegant integration of communication and graphics within the places we design. We have thoroughly enjoyed the collaborative process from conception through completion."

     Jim Herr, AIA
     Project Director

     Rafael Vinoly Architects

"ex;it has met or exceeded all of our expectations in terms of expertise, accessibility, follow-through, professionalism, communication, work product and service. We were able to utilize Alan in front-line relationships/discussions/negotiations with our highest level donors and board members, as he had quickly established credibility and trust with these demanding individuals. Alan and his team consistently delivered, even when given challenging parameters and turn-around times. They clearly know their business, have exceptional creative talents, and listen to the customer."

       Sherri Bishop, Esq.
, Chief Development Officer

       Institutional Relations and Development

       University Hospitals

"ex;it has provided us with guidance on the application of our brand mark and has developed a brand standards manual that will help us control brand usage throughout our many businesses. In addition, they have created wayfinding signage for our new hospital campus that will set the standard for signage at our many locations. Helping us gain control of the brand in a dynamic environment has been a great asset."

     Jane C. Yepez, Vice President
     Marketing & Public Affairs
     Virtua Health

"ex;it is energetic, enthusiastic and creative. Brainstorming a topic with them is engaging, fun and collaborative--and more importantly results in a readily executable business strategy. Alan and his team take the time to understand the needs of our audience and translate our vision into smart, on-target identity solutions that differentiate our brand and message."

     Jerry Sweeney
     Brandywine Realty Trust

"ex;it has been an invaluable resource as we prepare to open our new hospital facility. The design team guided us through a holistic process that was much more than just wayfinding, and has become a partner with us in developing marketing and operational strategies to ensure the best patient experience.”

     Patty Lubrano, MSN, FACHE
     Director Clinical Resource Management
     Virtua Health

"Alan Jacobson listened to our vision and hopes and provided for us a design hat we could never have envisioned all by ourselves. Alan's participation in our planning meetings was instrumental in guiding us to make real our vision and hopes. In the end, it was not Alan working for us, but Alan working with us that helped us formulate our final design. This process of working together was enriching and satisfying for all
of us."

     Ed Hastings, Ph.D.
     Associate Professor, Faculty Director
     Neumann University