The Firm

ex;it is an experience design and strategy firm that designs the connection between people, information and environment. ex;it helps complex organizations advance their missions through design, research and a deep understanding of how people experience the places where they work, learn, heal and discover.

Our work encompasses visitor experience assessment, brand revitalization, design strategy, information architecture, wayfinding, placemaking, environmental graphic design, exhibit design and donor recognition. The seamless blending of digital and physical experiences characterizes our placemaking work.

Leaders call upon ex;it to help make big change happen. CEO’s choose ex;it for its ability to bring people together, clarify goals and implement change. Big change is designing a comprehensive wayfinding system of a statewide University; engaging a surrounding community to determine design strategies for a new regional medical campus; or re-energizing the brand and mission for a high-growth public company.

Convening stakeholders begins the in-depth Touchpointing (TM) process ex;it uses to gain mission clarity and build trust and enthusiasm across an organization. We are recognized for our successful stakeholder engagement and qualitative research. Our team has interviewed over 2,000 people: people who know their voices were heard.

Our clients are leaders in higher education, healthcare, culture, technology and development. Our team’s skillsets include strategic planning, graphic design, branding, architecture, digital technology, information design, organizational dynamics, project management and finance. Alan Jacobson is founder and President of ex;it.

Our Partner

J2 Design Partnership
ex;it's sister studio, J2 Design Partnership, is a Brand Strategy
and Visual Communications agency. Their work is focused in brand strategy for non-profit, education and cultural organizations. Most recently, J2 was responsible for the art direction of the Philadelphia magazine "Two One Five" and TATTED, a book and exhibition. In addition, the studio executed the identity strategy and branding
for Harlem Academy and the University of Pennsyvlania School of Social Policy.
visit J2 Design Partnership




"The ex;it design team embraces true collaboration and is passionate about creating elegant integration of communication and graphics within the places we design. We have thoroughly enjoyed the collaborative process from conception through completion."

     Jim Herr, AIA
     Project Director

     Rafael Vinoly Architects

"On our Innovation Neighborhood project, Alan Jacobson has gone from consultant to co-author because of the huge amount of value that he’s added in terms of new creative ideas."

      John A. Fry
      Drexel University

"ex;it has met or exceeded all of our expectations in terms of expertise, accessibility, follow-through, professionalism, communication, work product and service. We were able to utilize Alan in front-line relationships/discussions/negotiations with our highest level donors and board members, as he had quickly established credibility and trust with these demanding individuals. Alan and his team consistently delivered, even when given challenging parameters and turn-around times. They clearly know their business, have exceptional creative talents, and listen to the customer." 

       Sherri Bishop, Esq.
, Chief Development Officer

       Institutional Relations and Development

       University Hospitals, Cleveland 

"ex;it is energetic, enthusiastic and creative. Brainstorming a topic with them is engaging, fun and collaborative--and more importantly results in a readily executable business strategy. Alan and his team take the time to understand the needs of our audience and translate our vision into smart, on-target identity solutions that differentiate our brand and message."

     Jerry Sweeney
     Brandywine Realty Trust

"ex;it has been an invaluable resource as we prepare to open our new hospital facility. The design team guided us through a holistic process that was much more than just wayfinding, and has become a partner with us in developing marketing and operational strategies to ensure the best patient experience.”

     Patty Lubrano, MSN, FACHE
     Director Clinical Resource Management
     Virtua Health