The way you do anything is the way you do everything.


ex;it is a consulting and design firm that designs the customer experience within complex physical spaces such as large hospitals, corporate campuses and public spaces.

Our approach combines research and design to embrace every point the customer engages with the institution.

Institutions and corporations such as University of Pennsylvania and Boston Symphony Orchestra come to us to deliver measurable improvements in customer satisfaction and communication. 

Our method implores a careful rethinking of all touchpoints along the customer's journey. This new method is powerful. We've coined a new word to describe it: touchpointing.

Our work includes identity, information architecture, environmental graphic design, wayfinding and exhibit design.

Visit one of the case studies of recent touchpointing we’ve created with clients such as Lankenau Hospital. Learn more about how we work to understand and design each touchpoint.